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Crumbl (Not directly athletics related)
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Crumbl (Not directly athletics related)
$2 billion would be a nice setup to start your next venture.
https://www.ksl.com/article/51228014/ut ... ources-say
https://www.ksl.com/article/51228014/ut ... ources-say
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Re: Crumbl (Not directly athletics related)
Is 10x annual earnings normal for large acquisition?Full wrote: ↑January 15th, 2025, 11:14 am$2 billion would be a nice setup to start your next venture.
https://www.ksl.com/article/51228014/ut ... ources-say
I've only been peripherally involved with 3 small business acquisition, usually pay 2.5-3.5x annual earning
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Re: Crumbl (Not directly athletics related)
I’ve seen more and less. Depends on many factors like debt and growth. Probably the right time to sell. It’s trendy now but that’s wearing out.trevordude wrote: ↑January 15th, 2025, 2:09 pmIs 10x annual earnings normal for large acquisition?Full wrote: ↑January 15th, 2025, 11:14 am$2 billion would be a nice setup to start your next venture.
https://www.ksl.com/article/51228014/ut ... ources-say
I've only been peripherally involved with 3 small business acquisition, usually pay 2.5-3.5x annual earning
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Re: Crumbl (Not directly athletics related)
Typical business with recurring revenue like Crumbl with their franchise structure will sell for somewhere between 8-12 times EBITDA. Which would put the valuation at $1.2 - $1.8 Billion based on the $150 Million in income stated in the article. Good for them!!!! I would imagine that Aggie athletics would have some benefit from the sale given the current support from Crumbl.Imakeitrain wrote:I’ve seen more and less. Depends on many factors like debt and growth. Probably the right time to sell. It’s trendy now but that’s wearing out.trevordude wrote: ↑January 15th, 2025, 2:09 pmIs 10x annual earnings normal for large acquisition?Full wrote: ↑January 15th, 2025, 11:14 am$2 billion would be a nice setup to start your next venture.
https://www.ksl.com/article/51228014/ut ... ources-say
I've only been peripherally involved with 3 small business acquisition, usually pay 2.5-3.5x annual earning
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Re: Crumbl (Not directly athletics related)
The $2B sales price included debt. I wonder what their debt is? Regardless, that is a great success story. To build a brand from the ground up to a valuation of $2B in 8 years is crazy.
This is the point where I lecture my kids saying "All it takes is a good idea and a lot of hard work" all while I'm working my 8 - 5 grind and struggling like everyone else. I should take my own advice.
This is the point where I lecture my kids saying "All it takes is a good idea and a lot of hard work" all while I'm working my 8 - 5 grind and struggling like everyone else. I should take my own advice.
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Re: Crumbl (Not directly athletics related)
I’m a fan of them selling just so we never have to deal with the spectrum being called the crumble.
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Re: Crumbl (Not directly athletics related)
I’ve heard rumbling of this for about a year or so now and what I’ve heard is that stuff on the tech side is a boost to the presumed value. Whatever that means?
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Re: Crumbl (Not directly athletics related)
Ozempic gonna crush crumble
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Re: Crumbl (Not directly athletics related)
Curious what the ownership of crumbl looks like… I wonder how many investors they had. If they were using mainly debt, the two founders could be looking at a billion each… but I doubt they have full ownership at this point
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Re: Crumbl (Not directly athletics related)
I wonder if the founders can be like our version of Ryan Smith. Selling Crumbl for 2 billion would be solid and set them for life.
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Re: Crumbl (Not directly athletics related)
I feel like Sawyer (isn’t that his name?) was only interested in the advertising that we provided Crumble in exchange for his checks. I would be surprised if he donates much money once he no longer has a business that needs advertising.
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Re: Crumbl (Not directly athletics related)
NOPE. Sawyer Hemsley donates the exact same amount of money to BUTT that he does to Utah State. If he sells Crumbl, we'll never hear from Sawyer again.
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Re: Crumbl (Not directly athletics related)
It is a little higher than what I might say is typical (4x-8x) but it depends on so many variables it is hard to create a "normal". The highest multiple I have seen on a deal I have done was 14x. Rarely see below 3x and those are usually personal service companies or family business transfers.trevordude wrote: ↑January 15th, 2025, 2:09 pmIs 10x annual earnings normal for large acquisition?Full wrote: ↑January 15th, 2025, 11:14 am$2 billion would be a nice setup to start your next venture.
https://www.ksl.com/article/51228014/ut ... ources-say
I've only been peripherally involved with 3 small business acquisition, usually pay 2.5-3.5x annual earning
Type of industry is a key factor. Tech/SaaS/Healthcare are going to get higher multiples than equipment intensive companies like construction or manufacturing because cost of capital is higher in the latter industries. Growth projections are obviously a big one, debt, etc.
I have one very large franchisor client and their multiple was very good because they had a predictable and steady stream of revenue, low debt, and good long term contracts with their franchisees and landlords. My guess is Crumbl is in a similar position.
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Re: Crumbl (Not directly athletics related)
I’d be VERY surprised if the BUTT donations last more than a year or two.
Now you know, and knowing is half the battle!
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Re: Crumbl (Not directly athletics related)
He built a house down there. They'll continue.Hoot wrote: ↑January 20th, 2025, 3:49 pmI’d be VERY surprised if the BUTT donations last more than a year or two.
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Re: Crumbl (Not directly athletics related)
Wow. And yet the huntsman school holds him up as their greatest success ever
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Re: Crumbl (Not directly athletics related)
I think you may be surprised. there may be a bit of a change of heart. I doubt the Aggies will benefit from it but BUTT certainly won’t. I will not comment any further, you understand.aggies22 wrote: ↑January 20th, 2025, 4:54 pmHe built a house down there. They'll continue.Hoot wrote: ↑January 20th, 2025, 3:49 pmI’d be VERY surprised if the BUTT donations last more than a year or two.
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Re: Crumbl (Not directly athletics related)
I'm assuming that "BUTT" is a reference to byu? If so, why is he donating to them?
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Re: Crumbl (Not directly athletics related)
At the Air Force basketball game on Saturday 1/25 there was a pop-up inside the arena for Crumbl. Thing was that no one was there and no merchandise was there. Seems like if they are ever going to put something there they should do it when playing USU. If the Crumbl stand was selling anything I would have bought something for me and the 2 kids with me, maybe a half-dozen. When are they ever going to use it.
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Re: Crumbl (Not directly athletics related)
Do I need to break out the gif againAglicious wrote:Ironically, look who parked next to me...

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Re: Crumbl (Not directly athletics related)
I was hoping you would.....QuackAttackAggie wrote: ↑January 27th, 2025, 3:29 pmDo I need to break out the gif againAglicious wrote:Ironically, look who parked next to me...
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isn't that ironic?
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Re: Crumbl (Not directly athletics related)
At least the GIF doesn't have volume or I might have to label you as an enemy to not see or hear your post.
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Re: Crumbl (Not directly athletics related)
I feel really dumb, but I don’t get the GIF reference… looks like a Hallmark movie… I’m not the only one, right?
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Re: Crumbl (Not directly athletics related)
flying_scotsman2.0 wrote:I feel really dumb, but I don’t get the GIF reference… looks like a Hallmark movie… I’m not the only one, right?
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Re: Crumbl (Not directly athletics related)
The irony is the lyrics to the song "Isn't It Ironic?" contain no ironies. Just bemused observations.flying_scotsman2.0 wrote: ↑January 28th, 2025, 12:38 pmI feel really dumb, but I don’t get the GIF reference… looks like a Hallmark movie… I’m not the only one, right?
You keep using that word. I do not think it means what you think it means.
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Re: Crumbl (Not directly athletics related)
Sort of like my post.USU78 wrote: ↑January 28th, 2025, 2:43 pmThe irony is the lyrics to the song "Isn't It Ironic?" contain no ironies. Just bemused observations.flying_scotsman2.0 wrote: ↑January 28th, 2025, 12:38 pmI feel really dumb, but I don’t get the GIF reference… looks like a Hallmark movie… I’m not the only one, right?
BUT I think Alanis would agree that a Crumbl van parking directly next to my "Aggies" plate with the license plate reading "Crumbll" after I just read this thread about Crumbl on this very site is completely ironic.
or coincidental......like many of her observations she deems ironic.

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Re: Crumbl (Not directly athletics related)
My favorite post of the dayAglicious wrote: ↑January 28th, 2025, 7:03 pmSort of like my post.USU78 wrote: ↑January 28th, 2025, 2:43 pmThe irony is the lyrics to the song "Isn't It Ironic?" contain no ironies. Just bemused observations.flying_scotsman2.0 wrote: ↑January 28th, 2025, 12:38 pmI feel really dumb, but I don’t get the GIF reference… looks like a Hallmark movie… I’m not the only one, right?
BUT I think Alanis would agree that a Crumbl van parking directly next to my "Aggies" plate with the license plate reading "Crumbll" after I just read this thread about Crumbl on this very site is completely ironic.
or coincidental......like many of her observations she deems ironic.![]()
You keep using that word. I do not think it means what you think it means.
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Re: Crumbl (Not directly athletics related)
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Re: Crumbl (Not directly athletics related)
Not to thread jack, but the Crumbl guy is building/has essentially built a home that's right in back of my Mother-in-Law's ranch downs to the Utah Counties. I guess he's moving/has moved from Logan? His place is pretty big, sits on 2+ acres, 6-car garage, looks like a damn hotel. I noticed that their HQ is right next to the freeway in Orem (in what used to be a home improvement center, like Home Depot).
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Re: Crumbl (Not directly athletics related)
He bought several properties and has a HQ and house in Preston, where he's from.ViAggie wrote: ↑January 29th, 2025, 11:47 amNot to thread jack, but the Crumbl guy is building/has essentially built a home that's right in back of my Mother-in-Law's ranch downs to the Utah Counties. I guess he's moving/has moved from Logan? His place is pretty big, sits on 2+ acres, 6-car garage, looks like a damn hotel. I noticed that their HQ is right next to the freeway in Orem (in what used to be a home improvement center, like Home Depot).
I assume he still holds both houses?
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Re: Crumbl (Not directly athletics related)
The Crumbl headquarters are in Lindon. I think Sawyer is reopening a drive-inn up in Preston or something like that. But with the headquarters in Lindon, I would imagine that they all live in Utah County. (I honestly can’t figure out how anyone wants to live down there.) my wife’s cousin is a BYU guy all the way. He was even an adjunct professor for a number of years. When he moved back to Utah, they purchased a house in Lehi. They lasted about two years and started trying to get out. They eventually ended up in Southern Davis County.).ViAggie wrote:Not to thread jack, but the Crumbl guy is building/has essentially built a home that's right in back of my Mother-in-Law's ranch downs to the Utah Counties. I guess he's moving/has moved from Logan? His place is pretty big, sits on 2+ acres, 6-car garage, looks like a damn hotel.
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Re: Crumbl (Not directly athletics related)
don't knock the Utah Counties too hardblueblood wrote: ↑January 29th, 2025, 11:57 amThe Crumbl headquarters are in Lindon. I think Sawyer is reopening a drive-inn up in Preston or something like that. But with the headquarters in Lindon, I would imagine that they all live in Utah County. (I honestly can’t figure out how anyone wants to live down there.) my wife’s cousin is a BYU guy all the way. He was even an adjunct professor for a number of years. When he moved back to Utah, they purchased a house in Lehi. They lasted about two years and started trying to get out. They eventually ended up in Southern Davis County.).ViAggie wrote:Not to thread jack, but the Crumbl guy is building/has essentially built a home that's right in back of my Mother-in-Law's ranch downs to the Utah Counties. I guess he's moving/has moved from Logan? His place is pretty big, sits on 2+ acres, 6-car garage, looks like a damn hotel.
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Re: Crumbl (Not directly athletics related)
[media][media]Aglicious wrote: ↑January 28th, 2025, 7:03 pmSort of like my post.USU78 wrote: ↑January 28th, 2025, 2:43 pmThe irony is the lyrics to the song "Isn't It Ironic?" contain no ironies. Just bemused observations.flying_scotsman2.0 wrote: ↑January 28th, 2025, 12:38 pmI feel really dumb, but I don’t get the GIF reference… looks like a Hallmark movie… I’m not the only one, right?
BUT I think Alanis would agree that a Crumbl van parking directly next to my "Aggies" plate with the license plate reading "Crumbll" after I just read this thread about Crumbl on this very site is completely ironic.
or coincidental......like many of her observations she deems ironic.![]()